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Fire & Water - Cleanup & Restoration

Our 2021 Team of Leaders

11/29/2021 (Permalink)

SERVPRO team photo with masks. SERVPRO team 2021

The mission started in 1991, when Joe and Steve sat down for lunch in Camp Pendleton. Both were serving in the U.S. Marines Corps, and they began discussing what they'd do when their service was over. Eventually, they broached the possibility of starting a business together.

In July of that year, they created G.I. Joe Carpet Cleaning, the humble beginnings of a decades-long partnership. Because of their other duties, they could only work at nights and on their days off.

Joe retired from the Marines in 1995, giving him more time to dedicate to the growing business. In 1998, his son, Juan, was old enough to join, and that year, they re-branded the company as G.I. Joe Restoration.

Five years later, Joe and Juan bought their first franchise, SERVPRO of N. Vista/San Marcos. In 2005, Steve retired from the Marines, allowing him to join Joe and Juan as three owners of SERVPRO.

In 2018 the three bought SERVPRO of Escondido, then continued on to purchase SERVPRO of Carlsbad in 2019, followed by the acquisition of SERVPRO of NE San Diego County in 2020.

Today, SERVPRO employs nearly 75 people from four locations across southern California, with a headquarters in San Marcos. Though we've grown much since that lunch conversation in 1991, our mission remains the same: To be the best restoration company there is.

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